CONFERENCE 3

The evolutions and crises of territories Between emergence and resilience
How can the territorial marketing approach contribute to the resilience and regeneration of territories?
The Covid-19 crisis has made resilience, regeneration and territorial transformation the guiding principles of any reflection on the future of territories. This 3rd conference will discuss the urgency of accelerating development by bringing together stakeholders and reconsidering the governance of cities in order to face major social, economic and environmental challenges and to drive new dynamics that require innovative methods and drivers of territorial attractiveness.

CONFERENCE 4

Identity and sense of belonging a territory ; The personality of a territory
What role would identity and attachment to the territory play in the territorial marketing process?
Identity represents what the territory is today, what it was yesterday and what it will become tomorrow. Attachment to a territory and identifying with its identity and sense of belonging are an integral part of the reflection on the hospitality and attractiveness of territories. Indeed, attachment to a territory refers to the predisposition of an individual belonging to a territory, or actor or ambassador of the territory to accept its identity and to be an actor and co-constructor of the hospitality and attractiveness process by establishing a bottom-up and inclusive approach

Workshop 2

(Re)boosting a territorial brand
How can we (re) boost a territorial brand?
Once the territorial marketing approach has been rolled out, the challenge lies in implementing the action plan.
How can we develop a coherent action plan that involves and mobilizes stakeholders in a permanent and efficient manner? How can we ensure inclusive endogenous governance? How can we develop the network of ambassadors and how can we mobilize all the stakeholders and all the targets (residents, tourists, investors, students, etc.) around a common objective: hospitality and territorial attractiveness?

Africa Place Marketing Competition

Africa Place Marketing Competition is a concept designed to raise awareness of students each year, as future leaders, to engage in a reflection on attractiveness and territorial marketing.
The concept brings together students representing universities and top-ranking colleges with an interest in territorial marketing.
APMC rewards 2 groups of finalists who have provided relevant solutions to the edition's topical issue
Claim: How can we (re)boost the Wecasablanca territorial brand?
Objective: To engage young university students in the spirit of hospitality and territorial attractiveness through participation in a unique competition in this field in Morocco.
Value added:
•To have an out-of-the-box perspective on a territorial issue;
•To stimulate the creativity of young students in dealing with a real territorial issue;
•To generate proposals and recommendations for the territory.

Closing Ceremony