Casablanca, a platform for reflection on territorial marketing

Building on the success of its territorial brand, which was launched in 2016 to support the momentum generated by the metropolis' development plan, Casablanca is now establishing itself as the key pioneering platform for exchanges and reflection on the challenges, practices and trends of territorial marketing in Africa.
Casablanca is the first African city to adopt an attractiveness approach that has given rise to its territorial brand, «WECASABLANCA».
Casablanca Events & Animation, the pilot of the Wecasablanca attractiveness approach, has chosen to focus on a global brand to enhance the attractiveness and hospitality of the metropolis.


In 2021, Casablanca Events & Animation will be holding the 2nd ediion of the Africa Place Marketing symposium under the theme : All together for the hospitality and attractiveness of our territories.
Africa Place Marketing is a collective and shared project for attractiveness, which reflects Casablanca's ambition to become a key place for sharing, exchanging, co-constructing and developing in the field of territorial marketing.
Africa Place Marketing, which is an integral part of the Wecasablanca attractiveness approach, will take place over 2 days, in a hybrid format via a virtual broadcasting platform.

All together for the hospitality and attractiveness of our territories

Africa Place Marketing (APM) is an international symposium with the following objectives: experience sharing, territorial intelligence and monitoring, bringing together experts and stakeholders, training in best practices of territorial marketing and the co-construction of a reflection on territorial marketing tailored to African territories. This 2nd edition of APM will be held under the claim “All together for the hospitality and attractiveness of our territories ” to support the premise that the key to the success of a territorial marketing approach lies in the involvement of all stakeholders (elected officials, local authorities, development agencies, public administrations, professionals, researchers, civil society, etc.). In addition, the guests (experts, researchers and professionals) of the symposium will highlight the issues, key success factors and drivers to help retain the resources that the territory has already acquired (territorial hospitality) and then, expand the reflection on its ability to shine and attract the relevant targets for the territory (attractiveness).
To adapt to the current health context, this year's APM will be held in a hybrid format. Experts, partners and participants will be able to choose between physical or virtual attendance by means of an interactive broadcasting of APM's activities, allowing participants to take part and ask questions to the experts live.

Represented territories



Covering the major topics of territorial marketing, the experts, representatives of territories and stakeholders will discuss and exchange on the territorial marketing of today and tomorrow.


2 workshops will be led animated by experts who will highlight the issues, key success factors and levers of territorial attractiveness.

Think Tank

New this year, participants will have the opportunity to exchange and discuss their views on the adaptation of territorial marketing practices to African territories.

Africa Place Marketing Competition

New concept designed to raise awareness of students, as future leaders, to develop reflections on attractiveness and territorial marketing.


Relive the highlights

Press area



Strategic partners


Media Partners